ShawHankins technology team members, Elizabeth Jacobs and Blair Elrod, along with Chief Operating Officer, Magi Ingram, recently attended the annual bswift Idea Exchange, a premier conference for HR and benefits professionals. This conference brings together carriers, brokers, benefit technology specialists and emerging product leaders in the healthcare industry to further collaborate in areas regarding: technology enhancements for benefit providers, cybersecurity, Affordable Care Act and Wellness along with other varying topics
This year’s Idea Exchange focused on the increasing capabilities that bswift will bring to broker’s and their clients which included upgraded function to the bswift app for mobile users, increased functionality for matching clients with the correct healthcare plan and re-envisioned wellness opportunities.
This year’s bswift Summit was held in Miami, Florida at the Mandarin Oriental Hotel on Brickell Key. This was the conference’s first time leaving its’ hometown of Chicago, Illinois for the much warmer sunshine state. In its’ 14th year, the Idea Exchange provided attendees with various workshops and forums in which participants were able to share best practices and ideas that give clients a more tailored and well-rounded experience in regard to their enrollment process.
David Edelman, Aetna’s Chief Marketing Officer was a highlighted speaker who previewed Aetna’s newest marketing campaign for the first time to attendees. Aetna’s latest rebranding includes the slogan, “you don’t join us, we join you,” and features commercials that center around actual stories of Aetna customers and how their healthcare journey changed their path in life and help accomplish their goals. In his lecture to exchange members he emphasized digital awareness and allocating the correct resources to patients. Other speakers included, Jeffrey North of Forrester Research, Alexandra Drane of Eliza Corporation, Bonnie Washington of Aetna, as well as the Chief Executive Officer of Aetna, Mark Bertolini.
ShawHankins utilizes bswift’s cloud based technology to improve and enrich the enrollment experience for clients through the use of user friendly applications and convenient information placement that gives individuals the freedom to better understand their benefits with multiple tools and resources to amplify their health journey. bswift is one of the leading providers of software and technology services that are designed to help you easily navigate the ever changing world of health care and benefits.
ShawHankins is excited to attend bswift events in order to further complement our services for a user friendly enrollment.